Project Moreless|冨士ファニチア

In 2020

MoreLess, China

China has a vast land mass and a long history spanning thousands of years. It is a country where diverse cultures have accumulated and continue to develop up to the present day. FUJI FURNITURE met the furniture brand “MoreLess” in Shanghai in 2019.

Project moreless|冨士ファニチア

MoreLess” has the meaning of maximum expression with minimum elements. MoreLess” means to express oneself to the fullest with the least amount of elements. They take the Chinese furniture tradition and interpret it in a modern way, bringing their engraved philosophy to the furniture. This is why their furniture is accepted and sought after by a wide variety of people in a vast land.

Project moreless|冨士ファニチア

MoreLess” has the meaning of maximum expression with minimum elements. MoreLess” means to express oneself to the fullest with the least amount of elements. They take the Chinese furniture tradition and interpret it in a modern way, bringing their engraved philosophy to the furniture. This is why their furniture is accepted and sought after by a wide variety of people in a vast land.

Project MoreLess|冨士ファニチア
Project MoreLess|冨士ファニチア
Project moreless|冨士ファニチア

In their designs, they seek to discover the beauty that already exists in the world, not to create a special personality. Humanity is an accumulation of human wisdom, from which new beauty has been created. They, too, are confronted with the deep traditions of their home countries and incorporate glimpses of them into their designs. Perhaps that is why FUJI FURNITURE’s Oceans series was sought after.

The Oceans series is based on the concept of creatures that live strongly in the ocean, the source of life. Creatures that specialize in survival and are not afraid of change show us the beauty of flowing forms and the dynamism of life that is hard to create. Hammerhead” represents a hammerhead shark with a unique silhouette, while “Dolphin” represents a dolphin with a beautiful, fluid, curved form.
Unlike recliners that are full of rugged designs, we developed a smooth and flexible reclining mechanism in-house. You can freely maneuver the chair by simply resting your body on it, which is in line with the concept of marine life.

Project moreless|冨士ファニチア
Project moreless|冨士ファニチア

They cited three reasons for choosing the Oceans series. They chose the Oceans series for three reasons: it is designed to fit the Asian body, it shares the concept of organisms living strongly in the sea, the source of life, and it has excellent manufacturing technology.

In the process of incorporating the concept into furniture, we have repeatedly designed and made prototypes. Above all, we are particular about the seating comfort that we, the creators, can feel with confidence, and we have brought together the fruits of our long-cultivated and inherited technology.

It gives us great pleasure to know that our passion for furniture is resonating across the ocean in remote places.
The Oceans series is now available in 15 stores in Shanghai, Beijing and other regions. We believe that because the concept is based on a creature that exists in the world and can share its beauty, it will be accepted and sought after by people with different values.

Location: China
Time: 2019-
Product: P04500(Hammer head), P04520(Dolphin)

They cited three reasons for choosing the Oceans series. They chose the Oceans series for three reasons: it is designed to fit the Asian body, it shares the concept of organisms living strongly in the sea, the source of life, and it has excellent manufacturing technology.

In the process of incorporating the concept into furniture, we have repeatedly designed and made prototypes. Above all, we are particular about the seating comfort that we, the creators, can feel with confidence, and we have brought together the fruits of our long-cultivated and inherited technology.

It gives us great pleasure to know that our passion for furniture is resonating across the ocean in remote places.
The Oceans series is now available in 15 stores in Shanghai, Beijing and other regions. We believe that because the concept is based on a creature that exists in the world and can share its beauty, it will be accepted and sought after by people with different values.

Location: China
Time: 2019-
Product: P04500(Hammer head), P04520(Dolphin)