Project 2021 NEW COLLECTION|冨士ファニチア

In 2021

2021 New Collection

Incorporating the comfort of nature into furniture

Incorporating the comfort of nature into furniture

In 2021, FUJI FURNITURE will launch a new collection. The names are “Owl” and “OKA. The brand name “Owl” and “OKA” reflect the hope that the “comfort” of life and the earth will be incorporated into furniture to bring peace and comfort to people’s lives.

Since 2020, the way we deal with our homes has changed dramatically, and I feel that the diversity of “comfort” has also deepened. As we spend more time at home, we also spend more time with our furniture. People who used to seek “time for themselves,” such as healing and relaxation, outside their homes may now be bringing it inside their homes.

Through “Owl” and “OKA,” we propose a lifestyle where each family member can always feel “comfortable” by incorporating the charm of nature outside the home into the home.

Project NEW COLLECTION|冨士ファニチア
Project NEW COLLECTION|冨士ファニチア
Project NEW COLLECTION|冨士ファニチア
Project NEW COLLECTION|冨士ファニチア
Project NEW COLLECTION|冨士ファニチア

Owl

“Owl” to go on sale in July 2021

Kazushi Suzuki, the designer behind FUJI FURNITURE’s iconic Koti chair, will present a new piece in 2021.

Have you ever been fascinated by the moment when a bird flaps its wings into the sky? Powerful, beautiful, yet somehow fragile. This beautiful figure has been incorporated into a piece of furniture.

Owl is the Japanese word for owl. In Greek and Roman mythology, the owl appears as a sacred bird, and in the Ainu culture, it is revered as the god Kamui.
We hope that the beautiful furniture will help you relax and spend happy time with your family. With this wish in mind, the Owl from FUJI FURNITURE is now in the air.

read more →「Owl

Project NEW COLLECTION|冨士ファニチア
Project NEW COLLECTION|冨士ファニチア
Project NEW COLLECTION|冨士ファニチア
Project NEW COLLECTION|冨士ファニチア
Project NEW COLLECTION|冨士ファニチア
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Project NEW COLLECTION|冨士ファニチア
Project NEW COLLECTION|冨士ファニチア
Project NEW COLLECTION|冨士ファニチア
Project NEW COLLECTION|冨士ファニチア
Project NEW COLLECTION|冨士ファニチア

OKA

“Oka” to go on sale in February 2022

Mikiya Kobayashi, the designer who created FUJI FURNITURE’s most popular sofa, “nagi”, will be introducing a new sofa in 2021.

Its name is “OKA”. The name “OKA” was inspired by the Japanese word for “hill. Hills, which are lower than mountains and represent small elevated places, have a pleasant impression of being close by, overlooking the city, and being able to take a walk while enjoying the scenery and nature. I incorporated these characteristics into the furniture.

In the same way that various people enjoy their favorite activities while maintaining a good sense of distance in a single space called “hill,” we have developed items that make it easy for each family member to do what he or she wants to do, such as reading a book, listening to music, or studying. You can combine a wide variety of items according to the shape of your family, the way you spend your time in the living room, and your desire for a sofa.

Placed in the center of the space, it blends in with the family’s flow line. This is a sofa that invites warmth into your life.

read more →「OKA (living)」
read more →「OKA (desk)」

Project NEW COLLECTION|冨士ファニチア
Project NEW COLLECTION|冨士ファニチア
Project NEW COLLECTION|冨士ファニチア
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Project NEW COLLECTION|冨士ファニチア
Project NEW COLLECTION|冨士ファニチア

Koti – Counter Chair –

Koti – Counter Chair – Now on Sale

The Koti series has been on the market for 15 years since its launch in 2006.

read more →「Koti (Counter Chair)」

Project NEW COLLECTION|冨士ファニチア

Koti – LD Chair –

Koty -LD Chair- now on sale

In recent years, as people’s lives have become more diversified, the nature of dining spaces and places for family gatherings have evolved widely. There are people who want to spend a relaxing time in the dining room and people who want to use both the living room and dining room without a sofa.

This chair was born from a rethinking of such required interior design. Time to relax with your family, time to face yourself. This is a chair that will come in handy in a variety of situations.

read more →「Koti (LD Chair)」

Project NEW COLLECTION|冨士ファニチア

Koti – Sofa –

Koti – Sofa – Scheduled to go on sale in October 2021

In recent years, as people’s lives have become more diversified, the nature of dining spaces and places for family gatherings have evolved widely. There are people who want to spend a relaxing time in the dining room and people who want to use both the living room and dining room without a sofa. This chair was born from a rethinking of such required interior design. Time to relax with your family, time to face yourself. This is a chair that will come in handy in a variety of situations.

read more →「Koti (Sofa)」

Project NEW COLLECTION|冨士ファニチア

order table – Mosaic –

Order Table – Mosaic – Scheduled to go on sale in December 2021

A new top panel will be added to the order table that has been available since 2017. This is an eco-friendly product that uses scrap wood. You can enjoy a richer expression than the existing LAMINAR25.

read more →「order table (Mosaic)」

Project NEW COLLECTION|冨士ファニチア

Creating a comfortable space

Upholstery plays a major role in creating a comfortable space. How do you select the upholstery?

Some people like cloth, some like leather, and some like warm colors. Some prefer warm colors while others prefer simple colors, some prefer long pile fabrics while others prefer short pile fabrics. Some people prefer fabrics with long pile, while others prefer fabrics with short pile, probably because the “comfortable” space they seek differs from person to person.

FUJI FURNITURE would like to be as close as possible to the perspective of each person’s “comfort”, and we are pleased to announce the new FABRIC and LEATHER.

Project NEW COLLECTION|冨士ファニチア

TIXER

DINOZOLI is a textile manufacturer whose passion has been constant since its establishment in Italy in 1972.

“In that unique and fascinating land, stories of ancient wisdom and magic coexist,” their concept says.

The fabrics created by their unique ideas and sensibility bring new possibilities to the choice of upholstery.

read more →「TIXER」

Project NEW COLLECTION|冨士ファニチア

Gaucho

Gaucho stands for nomadic people living in the vast grasslands of South America.

They are said to be good with horses, independent, but also respectful of humanity, friendship, and righteousness.

Their traditional costumes include ponchos and boots, and gaucho pants are also well known.

The sight of them wearing ornaments and riding horses in the earth gives them a unique presence.

This fabric was created in the image of these people.

read more →「Gaucho」

Gaucho

Gaucho stands for nomadic people living in the vast grasslands of South America.

They are said to be good with horses, independent, but also respectful of humanity, friendship, and righteousness.

Their traditional costumes include ponchos and boots, and gaucho pants are also well known.

The sight of them wearing ornaments and riding horses in the earth gives them a unique presence.

This fabric was created in the image of these people.

read more →「Gaucho」

Tanned Leather

All materials can change over time, and when crossed with furniture, the changes are a joy to behold.

On the other hand, nubuck leather is the only material that not only changes on its own, but also changes in ways that no one can imagine, depending on the user and the environment in which they live. What would happen if FUJI FURNITURE’s furniture is made of such leather that can enjoy the passage of time and breathe with us in our daily life? The use of nubuck leather is a new challenge for FUJI FURNITURE.

read more →「Tanned Leather」

Project NEW COLLECTION|冨士ファニチア

Tanned Leather

All materials can change over time, and when crossed with furniture, the changes are a joy to behold.

On the other hand, nubuck leather is the only material that not only changes on its own, but also changes in ways that no one can imagine, depending on the user and the environment in which they live. What would happen if FUJI FURNITURE’s furniture is made of such leather that can enjoy the passage of time and breathe with us in our daily life? The use of nubuck leather is a new challenge for FUJI FURNITURE.

read more →「Tanned Leather」